A fashion video showcasing the brand’s New York and Tokyo connection and inspiration while promoting the new shoe release
FACTO collaborated with the Tokyo-centric culture and lifestyle purveyor, poweredby.tokyo, to produce the second in a series of short films. poweredby.tokyo is a cutting-edge culture and branding initiative with the aim of communicating Tokyo lifestyle through collaboration with the people, places, and brands that define the city. On September 13th, the film was released at the artist-inspired, Vandal nightclub in downtown Manhattan, whose attendees included the cast of the show Billions.
Launched in Tokyo by New York native, Victor Hsu, FACTO is a line of footwear handcrafted in Italy for those seeking a bridge for the gap between streetwear and timeless sophistication in quality and design. The brand launched in Fall of 2015 and has since become stocked by a curated selection of world-class retailers including, Saks Fifth Avenue, Bergdorf Goodman, Kith, Lane Crawford, Hypebeast, Hankyu, and Level Shoe District. Celebrities, Henry Golding, Colin Kaepernick, Usher, and Fat Joe, count themselves among celebrity supporters of the FACTO brand.
