ROLE: VIDEO PRODUCTION, CREATIVE DIRECTION
DELIVERABLE: VIDEO
DATE: AUGUST 2019
The central theme was “Liminal”, which means threshold of perception. The「BnA Alter Museum」enables one to experience liminality, which blurs the line with reality due to the extraordinary experiences and sensations felt by the guests using VFX. Liminality is a feeling, a state of mind, a physicality, a sensation, an idea somewhere in between reality and unworldly perception, simultaneously forming, un-forming, at the threshold of transformation.
The question is: what is reality?