Global campaign for Japanese beer brand Sapporo Black Label
Sapporo has been delivering messages to their customers around world in the languages of each country, targeting their local community. However, they came to realize the importance of celebrating the collaboration among today’s more diverse and fluid world. As a first step, they wanted to create a video project in English for the Black label which resonates with the global community in Japan.
They would normally work with Japanese production for communication in Japan, but they knew they needed to challenge the norm with this project. TONGAL, a collective creative platform, was the most suitable way to connect with creators who truly understands our intention. As a result, we were able to get a glimpse of a new aspect of the Black Label, this whole creative journey brought us a great discovery. They were kind enough to ask me to tell my story as a creative leader living and working in Tokyo, Japan.